OUTCOME
Results
Shaped Warner Music's visual storytelling, keeping the brand contemporary in a fast-moving industry.
Boosted audience engagement by 15% through some of my album campaigns, branding, and activations.
Facilitated cross-team collaboration with over 20+ team members to ensure creative alignment.
Created a flexible workflow focused on experimentation and timely delivery.
Evolved into a confident designer balancing creativity and commercial needs.
Warner Music
Visual storytelling inspired by sound, and rhythym.
CONTEXT
My Role
As a Graphic Designer, I led the creation of over 500+ assets from, social media visuals, to video edits, and full brand refreshes.
At a major record label, I balanced creative instinct with strategy, collaborating across teams to adapt design for diverse audiences. Immersed in music and culture, I honed my craft, expanded my range, and refined how design communicates emotion.
RESPONSE
Visual Design
Crafting visuals that amplify emotion.
Output
My graphic design work spans across a range of formats and visual expressions, including:
Social campaigns & motion graphics - Promotional content tailored to artists’ visual identities and fan communities.
Brand refreshes - Updated design systems and campaign toolkits for Warner Music’s evolving brand standards.
Album art & marketing collateral - Visual concepts, layouts, and digital designs that bridge sound and story.
Video edits & visual assets - Short-form video and motion loops optimized for cross-platform promotion.
Each piece reflects my belief that graphic design is communication in motion, a practice of translating sound, energy, and emotion into visuals that connect.
Insights
Evolving through practice, learning, and purpose.
Design is a journey of experimentation. Each project teaches adaptability, sharpens style, and strengthens problem-solving for meaningful outcomes.
